Services
Verbal identity
Tone of voice principles and guidelines
Tone of voice training workshops
Website copywriting
Paid social campaign
National retail campaigns x2
Retail core messaging framework
Barnardo’s is an iconic British institution and the UK’s largest children’s charity. But research found that 50% of children and young people didn’t know the charity’s name or how it could support them.
The brief to The Clearing was to create a revolutionary new brand that was designed for the children they support and show that Barnardo’s really understands what it’s like to grow up in the UK today. I lead the verbal identity development, created tone of voice principles, guidelines and ran workshops to team members across the charity.
Support - brochure for young people
Campaigns - webpage to rally action
Internal - documents and reporting
ATL billboards and targeted digital media campaign developed in partnership with Don't Panic's national TV ad
