Services
Verbal identity
Tone of voice principles and guidelines
Tone of voice training workshops
Social media guidelines
Brand manifesto and key messaging
Challenging the big four, Lidl had already captured the customer’s attention for their cheap prices. But they needed help to stand for something more meaningful.
The brief to The Clearing was to put the joy back into the food shop by developing a brand identity that reflected their international brand promise “Simply more joy in life” in a way that resonated with the UK market. We developed a visual and verbal identity, working in partnership with the core team to embed it internally.
