Services
Verbal identity
Tone of voice principles and guidelines
Style guide
Core message framework
Campaign concepts and copywriting
Wimbledon. An iconic British brand. Adored around the world. But there was one problem. Aside from heritage and an iconic status, the brand consisted of only two things: a logo and two colours.
The brief to The Clearing was to identify what makes the brand iconic and harness it to define a distinctive visual and verbal identity that could effectively communicate to all audiences (debenture ticket holders, corporate partners, queuers, players, global online audiences and more), 365 days a year.
I devised the tone of voice alongside my Creative Director and developed comprehensive tone of voice guidelines. And lead numerous other projects for the brand over the 4-year partnership.
Ticket concept and design, The Championships 2019
A kid's guide to the Wimbledon Museum and fun fact postcards
Immersive Fan Zone in the Southern Village showcasing sustainability at AELTC and what it how it will enhance the fan experience by 2030